Crossing the Digital Divide
It is important as an artist to master some hard skills that will make your creative skills function in the market place. I am not suggesting that every painter, illustrator, and sculptor go into graphic design. It is useful, however, to be able to do basic design so that you don’t miss small bits of paid work that will help you get by as you work to establish yourself as an artist. This tutorial will give you the basics of how to create the art work for roller banners and explain some of the key terms that you need to understand.
This tutorial is meant primarily for artists that are working in a non digital medium. The first step is understanding that you will take a image created either using paint on canvas or film, and transfer it to a digital medium. This will entail either taking a photograph of an artwork or scanning the artwork into a computer. One of the most important concepts to consider when creating images for digital printing is image resolution. This is measured in dpi or dots per inch. A small image that is print ready is usually at a resolution of 360 dpi, a finished banner because it is so large, will be at a resolution of 100 dpi.
At this point you may consider running away screaming, but instead you could consider the tools and skills that are necessary to be able to complete a job like this:
- learn to use photoshop, illustrator, quark, or freehand
- have a decent desktop computer that can handle large files
- own a decent digital camera
- understand how to take good quality images of your artwork
- understand the easy way to do it
You could create a simple banner like the one above using only photoshop and a photograph that you took. If you shoot using film, you can get picture put directly onto a disk, and your job wouldn’t be that difficult at all.
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